(Originally posted October 2010 but deserves repeating). Hang in there, independent authors, because—God love you—you’re the future of bookselling!
Things are finally changing for self-published authors. Well, maybe not everywhere. Not yet. Certain book stores and publishing houses still look down their noses at us, and maybe some of our snooty friends are still arching a brow and sneering, ”So…you’re SELF-published?”
Well, don’t fault them for it. There will always be those who fail to spot trends. IBM squandered the chance to buy Microsoft for peanuts. Microsoft blew the chance to buy Apple. And Decca Records turned down the Beatles, going so far as to say “The Beatles have no future in show business.” Instead, they signed The Tremeloes, who auditioned the same day. (Who?)
But I digress.
It only takes two words to explain why self-published authors are the wave of the future: Electronic Books.
In July, Amazon.com reported eBooks were outselling hardcovers nearly two to one! And why not? They’re cheaper, they’re environmentally friendly, they don’t require a trip to the bookstore, you can download them in seconds, free of postage, and you can carry hundreds of them onto an airplane without adding an ounce of weight!
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